Webinars

Ongoing training for continuing growth

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Webinars collage for RIVA.

RIVA is excited to partner with QRCA on two 60-minute webinars led by Amber Tedesco and Jo Ann Hairston that will help qualitative professionals level up their skills. These webinars will improve attendee’s guides, help quallies go deeper to get better information from respondents, and enhance the way focus groups are run.

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FEATURED WEBINARS

‘Work Smarter Not Harder: Choosing Questions that Consistently Produce Rich Responses’ (with Amber Tedesco, RIVA Market Research and Training Institute Chief Executive Officer) – Noon east/11 am central on Friday, April 4, 2025

    • What’s the reason at times it seems the work we put into a project takes so long?
    • Is there a clear purpose statement?
    • Am I asking too many questions in the guide?
    • What should I be focusing on?

This webinar will discuss those questions, and which questions produce rich responses.

‘Moderator Neutrality: Avoiding Trigger Points When the Moderator is Emotionally Attached to the Topic’ (with Jo Ann Hairston, Co-Founder and Master Moderator) – Noon east/11 am central on Friday, September 12, 2025.

  • We’ve all heard the phrase that moderators should be neutral in their approach to the topic and refrain from letting our emotional baggage interfere with obtaining the data. But what does neutral mean?
  • How do we maneuver around our very human traits of having a point of view about the findings or what we wish the outcome would be on behalf of our clients?
  • What do we do when we have opinions on topics or when it is emotionally triggering?

This webinar will answer those questions.

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What to expect from RIVA webinars

RIVA offers an opportunity for qualitative researchers to enhance their skills via webinars. Our webinars provide insights on a variety of qualitative market research trends, concerns, tips, and techniques. The live format allows for the honing of particular skills, and an opportunity to interact with our RTI Founders or trainers online. They will be bringing more than 50 years of combined experience and insights from over 10,000 focus groups. You will find the benefits of this small investment will be immediate in your qualitative career.