When RIVA began offering services, we had only a vague idea of how to serve the qualitative research industry. Now, in our fifth decade, we have strong philosophy:
“We do what we teach and we teach what we do.”
We promote the industry of qualitative inquiry by supporting clients to use consumer insights to drive strategic planning, and training the next generation of qualitative researchers.
We are a small company with a huge footprint in the world.
Working as an interchangeable team, with each staff person able to take over for another, has helped RIVA have a tremendous, positive impact on the world of qualitative research.
Continuously learning, refining, and practicing our craft has paid dividends: as we look back over 40 years, we see the practice of qualitative market research has “arrived” and is now an integral part of market research.
We are grateful for the opportunity to instrumental in growing this important profession, proud of the unique and strong team we’ve built, and we’re excited for what the next decades hold.