The Blog

Every other Friday we post a thoughtful essay on an industry topic.

MOST RECENT

Importance of Setting Expectations for Clients

December 20, 2024

Expectations for both the Qualitative Market Research vendor and client begin with the initial call or email for research services. It helps if you have worked with the client in the past as you can anticipate changes and/or already have...

“Mad Hatter” – Working at a Small Company Requires Many “Hats”

December 13, 2024

If you’ve ever worked for a small company, you more than likely have worn different hats depending on the day or task at hand or, sometimes, multiple hats at one time. I see it as a benefit as it allows...